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Digital transformation example: How an Aviation Swiss-based SME grows revenue with 23% after building an innovative software product

Digital transformation is a topic discussed by businesses for many years now, but only a few of them defined and implemented a digital transformation strategy. And with customers nowadays that are valuing personalized customer experiences and customizable products/services, businesses might succeed or fail only based on their ability to ...

8 (easy) steps to write authentic Mission and Vision statements - marketing for startups

Vision, mission, and company culture - How mainstream is that, and what do these three have to do with marketing? People are tired of reading those soulless statements, that hang on a wall and usually were created only to sound good. Nowadays, hearing the words mission and vision mostly makes ...

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