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Vision, mission, and company culture - How mainstream is that, and what do these three have to do with marketing? People are tired of reading those soulless statements, that hang on a wall and usually were created only to sound good. Nowadays, hearing the words mission and vision mostly makes ...
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Do you follow your favorite brands on social media? I bet you follow at least five. I probably follow at least fifty. And why do we do that? Well, personally, I’m a marketer and I’m curious about how other people market their business. But also because I want ...
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If you are reading this, then it means that you are currently losing money and you are looking for a solution to stop that. We can’t promise you that after you read this article your revenue will increase 1000 times or that you’ll be closing deals as fast ...
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Blog writing is crucial for a digital marketing strategy. And writing blog articles is quite… frustrating. You might be thinking: “What am I, a journalist?”. Except if you are a journalist. Then, good on you, this part of content marketing should be a breeze. For everyone else - it’s ...
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Most of your leads won’t buy from you. I know, it’s harsh, but this is the truth. There will always be leads that won’t be ready to buy or won’t be a good fit for your solution. That’s why it’s important to qualify them ...
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In our past article we spoke about developing your startup sales funnel. In the next step of creating the sales process we’re going to talk about the prospecting process and how can we generate more leads with outbound techniques. We have also created a canvas to help you along ...
