Website Consolidation Services for Pharma

A CMS migration moves content from one platform to another. Website consolidation is the broader program that decides which websites should exist at all, puts them on a shared platform with a common design system, and sets up the governance that keeps the website portfolio healthy afterward.

Migration is one step inside consolidation, and for that step we use our automated content migration services to move content without a publishing freeze.

The honest answer is that you should never migrate all of them. We start with a full inventory and HCP portal audit, which in our experience retires a meaningful share of the site landscape outright because those websites and portals no longer have an owner or a purpose.

The remaining websites get mapped to a shared content model and design system, then migrated in waves, market by market, with a pilot wave first to validate the approach. Automation handles the bulk of the content transfer, and local teams get trained as their wave goes live.

Handled properly, no lasting damage occurs. Every consolidation includes a redirect map for retired and moved pages, metadata and taxonomy preservation, and re-indexing after launch.

Small ranking fluctuations in the first two weeks after a move are normal and expected, and traffic typically stabilizes quickly when the redirect hygiene is done well.

Consolidation usually improves SEO over time, because authority concentrates on one strong domain structure instead of spreading across dozens of weak ones.

The strategy phase takes one to three months of concentrated work. A pilot on one or two markets typically follows within the next quarter.

Full rollout depends on the size of the website and portal portfolio: a program covering a handful of markets can be completed within a year, while a digital ecosystem of several hundred websites is typically a multi-year program that delivers savings from the first year onward as waves complete.

There is no single right answer.

The right platform depends on your team structure, your existing technology, your compliance requirements, and how much autonomy your markets need.

We work across the major enterprise CMSes, including Storyblok, Adobe Experience Manager (AEM), WordPress, Drupal, Contentful, Sitecore, Magnolia CMS, and many more. Our CMS recommendation is a deliverable of the strategy phase, based on your requirements.

More than most local teams expect. The global platform defines the components, the design system, and the guardrails, while markets assemble their own pages, run their own campaigns, and publish on their own calendars within those guardrails.

In practice, local teams gain speed because they launch from ready-made components instead of waiting months for an agency build. This way, HCP portal development and launch take way less time than usual.

A consolidated platform makes approval workflows easier to manage, because content flows through one system instead of many.

We design publishing workflows around your existing MLR process and tools such as Veeva PromoMats, and a shared component library means many assets get approved once and reused across markets instead of being re-reviewed in every country.

No, and you should not. Our framework is explicitly phased: strategy first, then a pilot on one or two markets, then rollout in waves. Each wave produces evidence for the next one, and the program can pause or adjust between waves without stranding the work already done.

Retired websites get a controlled sunset: content worth keeping is merged into the consolidated platform, redirects carry visitors and search authority to the right destination, and domains are decommissioned or parked according to your IT and legal policies. Nothing simply disappears, and nothing keeps running unowned in the background.