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Our Ideas & Stories

The blue minded blog assembles ideas and stories based on the less is more methodology. Our website is pretty awesome too.

8 (easy) steps to write authentic Mission and Vision statements - marketing for startups

Vision, mission, and company culture - How mainstream is that, and what do these three have to do with marketing? People are tired of reading those soulless statements, that hang on a wall and usually were created only to sound good. Nowadays, hearing the words mission and vision mostly makes ...

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