Custom marketing software development made right

Level up your marketing and advertising business with custom marketing solutions.

Why custom marketing solutions?

As a Marketing and Advertising agency, you can benefit from investing in custom application development in many ways: lower costs, improved marketing planning based on advanced data analysis, and better results for your marketing campaigns.

Leverage market research data for an effective marketing strategy

Improve your understanding of your target audiences using data mining, reporting, or predictive analysis. Streamline data management and third-party integrations with data providers.

Generate more conversions by using a custom marketing automation software

Increase engagement by automating your inbound marketing, content planning, or email marketing. Consolidate your digital marketing campaigns and content creation strategies.

Use data analysis to drive revenue growth and increase customer retention

Better understand and improve your marketing campaigns through big data, performance analytics, and market data reports and visualisation. Drive more revenue by analysing your marketing strategies and optimising them.

Improve your ad results through a custom software solution

Reduce the costs and automate your digital ads strategy by unifying data management, analytics reports, and the administration of your ad inventory.

Danny Voskresenskiy

CEO, Nylah


I chose Digitalya as software development partner because I understood we were on the same page, even during our first calls. I felt like the team understood the vision and even helped me fill in the blanks. It gave me comfort in my decision to move forward. What is unique about Digitalya is that the team really gets involved in the project and doesn’t wait for direction, but instead aren’t afraid to show initiative and ideate.

Custom software development to enhance your marketing strategy

Our software development team can transform your business by creating the marketing software you need: from data management software to marketing planning and marketing automation, so you can improve your inbound and outbound marketing results.

Social Media Marketing Tools

Content Marketing Software Solutions

Digital Transformation Software

Custom CRM and Lead Generation Solutions

Advanced Data Analytics Platform

Custom Affiliate Marketing Software

Marketing Automation Software

Content Management Systems

Online Ad Management Software

Case Study

Nylah brings clarity to affiliate marketing by tracking the revenue generated by influencers

Nylah is an affiliate marketing web application that facilitates building new partnerships and tracking the revenue obtained designed for businesses based on services.


Technologies used


Phases launch


Team members


Always top-quality code delivered on time

With our proactive approach, you can be sure that we always use the right technologies and tools to deliver the software product you need on time and within budget. Our customers can testify to it.

Top web development companies 2021

Top app development company 2023

Top software development companies 2021

Top 100 fastest-growing company for 2024

Top medical web development company 2024

Verified as the top global 7% agencies

Top web development companies 2021

Top app development company 2023

Top software development companies 2021

Top 100 fastest-growing company for 2024

Top medical web development company 2024

Verified as the top global 7% agencies

Develop your custom marketing software with us

We will build the best software for you.


We hope the information below will give you a better view upon the services that we provide.

There are many benefits of custom application development that can add value to your business, such as:

  • Increased efficiency
  • Easy integration with legacy systems
  • Increased profitability
  • Scalability
  • Independence from software vendors
  • Increased security
  • Personalized user experience
  • Custom software design

Depending on your experience, there are a few key points that you should take into consideration before choosing a software development company to build your app’s features and functions:

  • You have defined your objectives, resources, and desired timeframe
  • You have referrals from people
  • You checked the company’s portfolio
  • Your project size matches the project size the custom software development company works with
  • Your desired technology stack matches theirs
  • You have ownership over the end result

And to double-check, you should ask yourself a couple of questions before making the final decision:

  • Does the company use innovative technology?
  • Do you like the feel and design of their previous projects?
  • Is the company open and transparent about the development process?
  • Does the company have experience with similar projects?
  • Do they offer support and maintenance?
  • Do they have good communication skills?

For more information, you use our resource on choosing the best custom software development company available here.

Off-the-shelf marketing software usually has broader target audiences and can be used, for example, as a SaaS solution. However, even though commercial software products seem to answer similar problems or have similar purposes as custom software, the custom solution is tailored to your specific business needs.

Custom software development is done specifically for your company and its needs. It’s developed and designed to meet your requirements and integrate into your processes. Customized software, on the other hand, is existing software that has a few modifications to adapt better to your company’s needs.

It is possible in some instances. Our software engineers will analyze the scalability and supportability of your existing software and offer the best recommendations. Usually, system integrations depend on the level of access you have over fundamental functions or if an API is available.

If you’re not sure if you need to develop custom marketing software, ask yourself the following questions:

  • Do I need to re-enter the same information into multiple apps?
  • Do I need to speed up my response time to customer queries?
  • Do I have to send regular notifications automatically?
  • Do I have a hard time tracking the lead generation sources and managing those leads post-conversion?
  • Do I have to perform tedious tasks periodically to get up-to-date data about my marketing and business activities?
  • Do I want to use process automation to increase my efficiency?
  • Is my content marketing effort becoming too big to handle with the current systems?

You should consider scalability, your existing platforms and infrastructure, the data types you use, and many more. Usually, your choice should have, at the core, your specific marketing needs and the set of features you want to include in your software application. But have no fear; we will be there to guide you through the entire process.

First, you have to analyze your current process and business needs and settle on what objectives and goals you have for your development project. Next, we can step in and move on to the design of your custom software solution. Once you approve the proposed wireframes, we will start the software development according to the mutually agreed milestones. Finally, after the testing and quality assurance processes, the final custom marketing solution is delivered, along with the necessary documentation.

The time needed varies greatly depending on how complex the application is, the tech stack you plan on using, and what features you want to include. Additionally, the number of people in your development team is also a factor. You can always contact us for a free consultation to get a rough estimate of the time necessary.

The software development cost can vary between $24,000 to $137,000, depending on how complex it is and the features included. The estimation formula is simple: total development time (hours) multiplied by the hourly rate. However, for more details on the cost of developing your custom software, you can check our estimation guide or request a rough estimation specifically for your application.