Is your pharma brand omnichannel ready?
Use the pharma omnichannel maturity assessment tool to evaluate if you have what it takes to deliver true omnichannel experiences to HCPs.
The results are confidential and will only be sent to you.
Who benefits from the omnichannel maturity assessment?
This tool is specifically designed for pharmaceutical innovators who drive innovation and growth within pharmaceutical companies and are looking to improve customer experiences.
- Digital innovation leaders
- Commercial teams
- Marketing teams
- Product managers
- Brand managers
- Global and regional leaders
The advantages of using the omnichannel maturity assessment
The tool aims to help you better understand your current efforts and status and the next steps for delivering personalized omnichannel journeys through your marketing strategy.
01
Gain competitive advantage
Understanding your omnichannel maturity level helps you identify areas for improvement in customer engagement and optimize your marketing strategy to stay ahead of the competition.
02
Deliver a unified experience
You can identify inconsistencies in your omnichannel strategy and determine how far you are from delivering unified messages across offline and digital channels.
03
Optimize spend and actions
Understand what it takes to deliver HCP-centric omnichannel experiences and the level of resources and investment needed to achieve omnichannel success.
How the assessment tool works
You will go through a series of questions to evaluate your omnichannel effectiveness by analyzing how advanced, meaningful, and personalized the experiences you deliver to healthcare professionals are and how close you are to offering omnichannel engagement.
1
Start the test
2
Answear questions
3
Get summary result
4
Receive actionable next steps
Ready to evaluate your omnichannel maturity?
Start the test and learn how close you are to delivering omnichannel experiences.
Why you should trust our expertise
For almost half a decade, we’ve been helping pharma companies improve their omnichannel marketing efforts and embrace digital transformation. Our hands-on experience developing and implementing digital solutions has allowed the life sciences industry to improve HCP and patient engagement and return on investment.
Find out if you are delivering true omnichannel experiences
FAQs
We hope the information below will give you a better view on how the tool can help you.
What does the tool assess exactly?
The tool helps pharmaceutical companies evaluate their current capabilities in delivering a seamless and integrated customer experience across various channels (website, social media, email, HCP portals, etc.). It provides insights into how well your company is positioned to leverage the omnichannel approach for improved patient engagement and brand awareness.
Is this tool specific to the pharmaceutical industry?
While various industries can use the tool, it does include questions and benchmarks tailored to the specific needs of pharma marketing and commercial excellence teams.
What data do I need to provide to use the tool?
The tool is designed to be user-friendly and will not require data input to evaluate omnichannel readiness. You will answer questions about your current marketing strategies, channel usage, crossfunctional team collaboration, and data integration practices.
How long does the assessment take?
The assessment is designed for quick completion within 3-7 minutes.
Will the tool provide specific recommendations for improvement?
The tool will determine your exact stage in achieving omnichannel maturity. You’ll also receive actionable advice and ideas for future engagement strategies based on your results. Although it might not provide a fully customized plan, we can offer that through a one-on-one session to analyze your omnichannel vision and engagement model and propose digital transformation solutions.
What happens after I complete the assessment?
You will receive an assessment of your current omnichannel capabilities, where you stand, and what’s next in your maturity model. We’ll follow up with an email with additional actionable omnichannel customer engagement advice that you can use to move forward to the next level in the maturity curve.
Can the tool assess our omnichannel efforts across different HCP (Healthcare Professional) segments and patient personas?
Our assessment tool offers a foundational evaluation, but unfortunately, it doesn’t currently allow for deep segmentation based on a specific target audience or customer journey. However, some questions address tailoring messaging and channels across audiences and digital engagement strategies. This can provide insights into your progress towards a more audience-centric approach and achieving customer success.
How does the tool define the different maturity stages (channel centric, multi-channel, etc.)?
We clearly define each measured omnichannel maturity stage within the assessment itself. Additionally, upon completion, you’ll receive details that further explain the characteristics of each stage.
