Custom software development made right

Custom software development made right

Level up your marketing & advertising business with a custom made digital solution.

As a Marketing and Advertising agency, you can benefit from custom application development in many ways: lower costs and make data-driven decisions based on important metrics and analytics.
Custom software development
Enhance research through custom marketing software
Improve the way you understand your target audiences by using data mining, reporting or predictive analysis. Streamline data management and third-party integrations with data providers.
Custom software development
Software development for marketing automation
Increase your engagement by automating your inbound marketing, content planning or email marketing. Streamline your campaigns and content creation strategies.
Custom software development
Leverage marketing data through custom software
Better understand and improve your marketing campaigns through big data, performance analytics, and data reports and visualization. Drive more revenue through analyzing your strategies and optimizing them.
Custom software development
Improve your results through application development
Reduce the costs and automate your digital ads strategy by streamlining data management, analytics reports, and the administration of your ad inventory.
Danny Voskresenskiy

I chose Digitalya as software development partners because I understood we were on the same page, even during our first calls. I felt like the team understood the vision and even helped me fill in the blanks. It gave me comfort in my decision to move forward. What is unique about Digitalya is that the team really gets involved in the project and doesn’t wait for direction, but instead aren’t afraid to show initiative and ideate.

Our development team can transform your business using custom marketing software: from data management software to marketing planning and marketing automation.
Custom software development
Custom CRM Solutions
Custom software development
Advanced Data Analytics Platform
Custom software development
Custom ERP Solutions
Custom software development
Social Media Marketing
Custom software development
Content Marketing Software Solutions
Custom software development
Digital Transformation Software
Case Study Nylah

Nylah brings clarity to affiliate marketing by tracking the revenue generated by influencers

Nylah is an affiliate marketing web application that facilitates building new partnerships and tracking the revenue obtained. It is designed for businesses based on services, and its purpose is to grow your income by offering you a clear picture of the revenue generated by an influencer.
Find out more
Why use custom software development?
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There are many benefits of custom application development that can add value to your business, such as:
• Increased efficiency
• Easy integration with legacy systems
• Increased profitability
• Scalability
• Independence from software vendors
• Increased security
• Personalized user experience
• Custom software design
How to Choose a Custom Software Development Company?
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Depending on your experience, there are a few key points that you should take into consideration before choosing a software development company:
• You have defined your objectives, resources, and desired timeframe
• You have referrals from people
• You checked the company's portfolio
• Your project size matches the project size the custom software development company works with
• Your desired technology stack matches theirs
• You have ownership over the end result
And just to double check, you should ask yourself a couple of questions before making the final decision:
• Does the company use innovative technology?
• Do you like the feel and design of their previous projects?
• Is the company open and transparent about the development process?
• Does the company have experience with similar projects?
• Do they offer support and maintenance?
• Do they have good communication skills?
For more information, you use our resource on choosing the best custom software development company available here.
What is the difference between a custom software application and off-the-shelf solutions?
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Off-the-shelf software usually have broader target audiences, and can be used, for example, as a SaaS solution. However, even though commercial software seems to be the answer to similar problems or has similar purposes as a custom software, the custom solution is tailored to your specific business needs.
What is the difference between custom written and customized software?
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Custom software development is specifically for your company and its needs. It's been developed and designed to meet your requirements and to be integrated into your processes, having a specific purpose. Customized software, on the other hand, is existing software that has a few modifications to adapt better to your company's needs.
I have legacy systems. Can I retain them and integrate those with newer technologies?
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It is possible, in certain cases. Our software engineers will analyze the scalability and supportability of your oldest systems and offer the best recommendations. Usually, system integrations depend on the level of access that you have over fundamental functions or if there is an API available.
What are the indications that my business needs custom software?
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If you're not sure if you need to develop custom software, ask yourself the following questions:
• Do I need to re-enter the same information into multiple apps?
• Do you need to speed up your response time to customer queries?
• Do you have to send regular notifications automatically?
• Do you have to perform tedious tasks periodically to get up-to-date data about your business activities?
• Do you want to use process automation to increase your efficiency?
How can I identify the right software stack for my requirements?
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When making your decision, you should take into account scalability, your existing platforms and infrastructure, the data types you use, and many more. Usually, your choice should be based on your specific business needs and the set of features you want to include in your software application.
What are the basic steps in the development processes for custom software for my business?
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First, you have to analyze your business needs and settle on what objectives and goals you have for your custom applications. Once this is done, we can move on to the design of your custom software solution. Once you approve the proposed wireframes, we can move on to the acutal development stage, according to the mutually approved milestones. Finally, after the testing and quality assurance processes, the final custom solution is delivered, along with the necessary documentation.
How long does it take to build a custom software?
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How long the development process will take varies greatly on how complex the application, the tech stack you plan on using, and what features you want to include. Additionally, the number of people in your development team is also a factor. To get a rough estimate of the time necessary you can always contact us for a free consultation.
How much does custom software development cost?
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The software development cost can vary anywhere between $24,000 to $137,000, depending on how complex it is and the features that are included. The estimation formula is simple: total development time (hours) multiplied by the hourly rate. However, for more details on the cost of developing your custom software, you can check our estimation guide or request a rough estimation specifically for your application.

Develop your custom software with us

We will build the best software for you.

Find us at
Eternitate 76
700329 Iasi, Romania
Badenerstrasse 13
CH-5200 Brugg, Switzerland