Mavvy - the web solution that maximizes the success of every marketing campaign created by an influencer
About the project
Influencer marketing is rising and the impact of it is not always well measured and fructified. Mavvy's target is to maximizes the success of campaigns by providing real-time data on the revenue generated by an influencer.
The Challenge
The most complex challenge was to gestionate traffic spikes and generate real-time data. In order to retrieve and aggregate accurate information, the software connects and integrates external complex platforms using APIs.
The Solution
The software developed monitors custom condensed white-label URLs that connect the influencer's online presence with the brand promoted. It tracks and displays real-time data analytics for all traffic driven on the brand's website from various platforms.
- Feb2016Development kickoff
- AprMVP launched
- MaySecurity audit
- Juldedicated team assigneed
- Apr2018shopify integration relaunched
- NovNew API release
- Mar2019new deal signed
Technologies Used
Dashboard overview
Overview on signed deals
Advanced reporting details
My profile page
AssembledTeam
Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.
