- Case Studies
- Mavvy – the web solution that maximizes the success of every marketing campaign created by an influencer
Mavvy – the web solution that maximizes the success of every marketing campaign created by an influencer
Client
Mavvy
Location
USA
Industry
Marketing
About the project
Influencer marketing is rising, and its impact is not always well-measured and fructified. Mavvy's target is to maximize the success of campaigns by providing real-time data on the revenue generated by an influencer.
The Challenge
The most complex challenge was to manage traffic spikes and generate real-time data. The software connects and integrates external complex platforms using APIs to retrieve and aggregate accurate information.
The Solution
The software developed monitors custom condensed white-label URLs that connect the influencer's online presence with the brand promoted. It tracks and displays real-time data analytics for all traffic driven on the brand's website from various platforms.
How we did it
We closely collaborate with Mavvy team to deliver a performant solution for the advertising industry.
Technologies used
- Laravel
- Angular.js
- Node.js
- Socket.IO
- Nginx
- PostgreSQL
- Git
Assembled Team
1
Project Manager
2
Back End Developer
1
Front End Developer
DASHBOARD
Dashboard overview
DEALS
Overview on signed deals
ANALYTICS
Advanced reporting details
PROFILE
My profile page
David Marquart
CEO / Mavvy LLC
Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.
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