Influencer marketing is rising and the impact of it is not always well measured and fructified. Mavvy's target is to maximizes the success of campaigns by providing real-time data on the revenue generated by an influencer.
The most complex challenge was to gestionate traffic spikes and generate real-time data. In order to retrieve and aggregate accurate information, the software connects and integrates external complex platforms using APIs.
The software developed monitors custom condensed white-label URLs that connect the influencer's online presence with the brand promoted. It tracks and displays real-time data analytics for all traffic driven on the brand's website from various platforms.
Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.