Digital Transformation in Pharma

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A deep conversation with four pharma experts about digital transformation, common challenges, and key tech that will drive innovation in pharma.

  • How to prove the value of digital transformation

  • Challenges in driving digital transformation

  • Key tech trends that will accelerate digital transformation

What you'll learn in this webinar

  • How to overcome challenges in digital transformation

  • The latest digital transformation trends

  • Examples of innovative digital transformation initiatives

Get answers to all questions and more

Get new insights from four pharma industry experts into the state of digital transformation in pharma, strategies you should follow, the challenges along the way, and the key technologies driving change.

Webinar agenda

  • Welcome and introduction of the host and guests

    5 minutes

  • Brief overview of the webinar topic and objectives

    5 minutes

  • Understanding digital transformation and the importance of a customer-centric approach related to a data-driven mindset

    10 minutes

  • Challenges in bringing digital transformation in pharma

    10 minutes

  • Examples of innovative digital transformation initiatives

    5 minutes

  • Key Technologies Shaping Pharma Transformation

    5 minutes

  • Q&A Session

    15 minutes

  • Conclusions and recap

    5 minutes

Meet the hosts

Learn from the extensive knowledge of four pharma industry experts with deep expertise in digital innovation for top worldwide pharmaceutical brands.

Stefano De Laurentis

Global Digital & Omnichannel Manager @Zambon Group

LinkedIn
14+ years of experience in local and global pharma departments and in the entertainment industry. He has solid expertise in leading Digital Transformation, Omnichannel Customer Experience Strategy, Voice of Customer, HCP Portal Digital Strategy, Operational Content Management, and delivering Global GTM Capabilities and Change Management.

Manuel Mitola

Founder & Managing Director @ctcHealth

LinkedIn
Manuel Mitola is the founder of ctcHealth Consulting, where he helps pharma companies and AI providers connect to drive innovation. With nearly a decade of experience at Eli Lilly and Menarini, he has led digital transformation, product launches in oncology and neuroscience, and the adoption of AI and new technologies across pharma.

Matteo Colonna

Global Omnichannel Customer Experience Lead @Astellas Pharma

LinkedIn
Matteo has over 10 years of experience in digital and omnichannel transformation across different B2C and B2B industries. He has worked for a long time in consulting companies and, in the last few years, joined the pharma industry. He's currently leading the omnichannel strategy definition and execution for Astellas and is responsible for the Italian and Greek markets.

Alex Jijie

CEO @Digitalya

LinkedIn
CEO at Digitalya, a software development company founded in 2014, focused on building web applications and platforms for startups and enterprises in the pharma, healthcare, and life-sciences industry, including the top five pharmaceutical companies.

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