Why HCPs Aren’t Engaging With Your Portal — Can AI Fix It?

Request accessAsk GenAI for help

A deep dive around the current state of HCP portals, the most pressing challenges, and the role of AI in shaping the future of HCP engagement.

  • Understand the current status of HCP portals

  • Discover where to focus to get more HCPs on your portals

  • Find out what customer-facing GenAI tools can increase portal engagement

The strategic questions you might be asking

  • Curious to learn what’s the current state of pharma portals and websites?

  • Want to know how to adapt your portals to increase HCP engagement?

  • Looking for ways to improve your portals and ensure you invest in the right AI initiatives?

Get answers to all questions and more

Get new insights from the recently launched HCP Portal Audit, which analyzed 20+ US and European HCP portals. Three digital innovation leaders will share their insights on the analysis, the current state of portals, and the future of HCP engagement.

Webinar agenda

  • Welcome and introduction of the host and guests

    5 minutes

  • The Current State and Challenges for HCP Portals: Key Findings from Analyzing 28 European and US portals

    15 minutes

  • The Future of HCP Portals — how pharma is adapting to the increasing demand for personalized and interactive experiences

    15 minutes

  • The role of AI in HCP portals: how AI can enhance personalization, engagement, and efficiency

    12 minutes

  • Q&A Session

    10 minutes

Meet the panelists

Learn from the extensive knowledge of three pharma industry experts with deep expertise in digital innovation and building and launching HCP portals for top worldwide pharmaceutical brands.

Andrew Binns

Head of Digital and Innovation @AstraZeneca

LinkedIn
Andrew has over 20 years of experience delivering high-quality customer experiences across football, tourism, and pharma. PM Society’s Marketer of the Year and CreativeFloor’s Bravest client awards show his impact in pharma. He is currently revolutionizing AZ’s omnichannel and customer engagement strategy to deliver great results.

Rob Verheul

CEO @Graphite Digital

LinkedIn
Rob drives vision and strategy at Graphite Digital, blending deep sector insight with digital expertise. A certified executive coach, he mentors leaders and fosters a culture of creativity and collaboration. His work includes partnerships with Astellas, CSL Behring, Novo Nordisk, and Pfizer.

Alex Jijie

CEO @Digitalya

LinkedIn
CEO at Digitalya, a software development company founded in 2014, focused on building web applications and platforms for startups and enterprises in the pharma, healthcare, and life-sciences industry, including the top five pharmaceutical companies.

Request access to the free webinar

Fill in the form below to get the recording via email​