HCP portals that actually work: Optimizing for engagement and AI

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Discover key features of high-performing HCP portals and learn how to make portals easily discoverable through SEO and AI-powered search optimizations.

  • Discover where pharma companies are missing the mark with HCPs, based on new research.

  • Explore a real HCP portal with smart UX, personalization, and easy navigation.

  • Learn 5 key ways to optimize content for SEO and AI so HCPs can find it fast.

Struggling with these challenges?

  • Not sure which HCP portal features to prioritize?

  • Want to increase HCP engagement on portals but feel stuck?

  • Want to make your portal ready for AI-powered search?

Get answer to all questions and more

Get new insights from three pharma industry experts who offer practical, research-based guidance and a demo on what best-in-class HCP portals should look like and how they should be optimized for discoverability.

Webinar agenda

  • Welcome and introduction of the host and guests

    5 minutes

  • HCP Audit Report Insights: Where pharma companies are falling short in HCP engagement

    10 minutes

  • Best-in-Class HCP Portals: What a state-of-the-art HCP portal should look like in 2025 and beyond

    10 minutes

  • Driving Discoverability: Key steps to prepare (portal) content for search engines and AI-powered search.

    10 minutes

  • Q&A Session

    5 minutes

Meet the speakers

Learn from the extensive knowledge of our pharma industry experts with deep expertise in building and optimizing HCP portals for pharma brands.

Alex Jijie

CEO @Digitalya

LinkedIn
CEO at Digitalya, a software development company founded in 2014, focused on building web applications and platforms for startups and enterprises in the pharma, healthcare, and life-sciences industry, including the top five pharmaceutical companies.

Tom Vaughton

CEO @Varn & Varn Health

LinkedIn
Tom is the CEO of Varn Health, an expert SEO and data agency helping healthcare and pharma brands boost search visibility. With over 25 years of experience—from Google to AI platforms and YouTube—he’s helped clients stay discoverable and ahead in search.

Andrei Ungurianu

Head of Marketing @Digitalya

LinkedIn
Andrei Ungurianu is a strategic marketing leader driving digital growth at Digitalya. With expertise in SEO, content marketing, and conversion optimization, he crafts impactful strategies that enhance brand positioning, generate leads, and scale global initiatives.

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