Andrei Ungurianu

Marketing aficionado who likes to focus on activities that have the most impact. Ear­ly adopter of almost any­thing, data dri­ven and seek­er for smarter alter­na­tives.

HCP engagement is often treated like a traffic problem: more visits, more clicks, more content. But real engagement is an outcome, not a vanity metric. It’s what happens when healthcare professionals can quickly..

20 minutes read

20 minutes read

Generative Engine Optimization (GEO) for HCP portals
AI search engines are changing how HCPs find medical info. Learn how to make your HCP portal visible, engaging, and AI-ready in this guide...

12 minutes read

12 minutes read

The future of AI in pharma omnichannel strategies
AI is reshaping omnichannel strategy in pharma—from smarter segmentation to personalized content and predictive insights. This article explores key trends, real-world examples, and the critical steps pharma companies must take to move beyond multichannel..

15 minutes read

15 minutes read

We’re proud to announce that Digitalya is now an Adobe Bronze Solution Partner, a recognition that strengthens our commitment to building tailored digital solutions for the pharmaceutical industry using Adobe Experience Manager. This certification..

2 minutes read

2 minutes read

We’re happy to announce that leading content management provider Magnolia has awarded Digitalya the Solution Partner status. This is to recognize our long-standing commitment to offering Magnolia’s content management system to help our clients..

1 minutes read

1 minutes read

Key digital patient engagement tools for pharma success
Pharma companies have a lot of opportunities for delivering great patient engagement by using a combination of digital tools and strategies...

15 minutes read

15 minutes read