Insights for pharma commercial, digital, and marketing leaders looking to build new digital solutions to increase HCP and patient engagement, drive growth and push the pharmaceutical manufacturing industry forward.

The future of AI in pharma omnichannel strategies
AI is reshaping omnichannel strategy in pharma—from smarter segmentation to personalized content and predictive insights. This article explores key trends, real-world examples, and the critical steps pharma companies must take to move beyond multichannel..

15 minutes read

15 minutes read

HCP Engagement AI behavioral insights
Pharma has never had more digital channels to reach healthcare professionals — nor more content to deliver. Yet across the pharmaceutical industry, engagement metrics are plateauing or declining. Email open rates are stagnant. Webinar..

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19 minutes read

19 minutes read

Have you wondered what you can learn from other industries and how you can adjust that to pharma's unique digital landscape? Read on as we analize what works for others and how pharma can..

13 minutes read

13 minutes read

When healthcare providers struggle with or avoid using HCP portals, it creates ripple effects throughout the healthcare ecosystem — from delayed access to critical drug information to missed opportunities for clinical collaboration. As healthcare..

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15 minutes read

15 minutes read

In today's rapidly evolving healthcare landscape, HCPs face increasing demands on their time and require efficient access to critical information. This article explores the transformative potential of GenAI chatbots in enhancing HCP portals. We..

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14 minutes read

14 minutes read

Key digital patient engagement tools for pharma success
Efficient knowledge management is vital in the pharmaceutical industry, where quick access to accurate information can drive better decisions and collaboration. AI-powered chatbots are transforming this process, enabling pharma companies to streamline workflows, enhance..

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13 minutes read

13 minutes read