- Case Studies
- Revolutionizing cancer awareness: pharma and US sports league join forces
Revolutionizing cancer awareness: pharma and US sports league join forces
Client
Top 5 Pharma Company
Location
USA
Industry
Pharmaceutical Manufacturing
About the project
The US branch of a global leader in pharmaceutical manufacturing wanted to create a website to support its cancer awareness campaign in partnership with a professional sports league in the USA. The campaign encouraged people to get timely health checks to prevent or detect cancer in the early stages.
The Challenges
The main challenge was building and launching the website quickly and in a timely manner, as it is the backbone of the entire marketing strategy and campaign. Therefore, all the pieces needed to fit together simultaneously to ensure a smooth campaign launch and synchronization with other communication channels.
The Objectives
The company wanted to create a website that would act as a hub for its cancer awareness campaign. The website should work flawlessly, ensure fast loading, and be wide device compatible, as it is the center pillar of all communication efforts.
The project needed to be delivered on time, without any delays. The campaign launch date, set to coincide with the start of the sports league season, underscores the urgency and importance of our work.
The Solutions
Our expert web development team used the Agile methodology to break down the project into chunks and ensure fast delivery. At the same time, we followed all regulations and compliance and had the website ready for MLR review.
Due to the website’s unique look and objectives, we created everything from scratch while ensuring compatibility with existing systems.
The Results
We successfully collaborated with multiple stakeholders and agencies involved in creating and launching the entire campaign.
Our tried-and-tested web development workflow allowed us to deliver the campaign website in just two weeks and meet the tight deadline while syncing with all the other moving pieces already set in motion (e.g., ads, press releases, etc.).
Technologies used
- React
- Magnolia CMS
- Next.js
Assembled Team
1
Project Manager
1
Quality Assurance
2
Front-end Developer
Director, Corporate Communications and Partnerships
Pharma Company
I want to say thank you as our partners for your role in getting us to where we are today and where we’re headed next. Our team is grateful to work with such talented individuals who care about the work and the larger mission. I am incredibly appreciative of all your support in what I imagine is likely one of the fastest site builds ever.
Alex Sulic
Project Manager, Digitalya
It was a challenging project due to tight deadlines and multiple stakeholders and agencies involved. Still, it’s always great to know that you are delivering a product that can raise cancer awareness and help people have better health outcomes. I enjoyed working with everyone who came together to drive positive change.
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