Muzaara - automated advertising solution that revolutionizes sales with highly targeted ads and self-optimizing campaigns

Muzaara Logo
#AUTOMATED ADVERTISING#BIG DATA#AI
SYDNEY / AUSTRALIA
Australia
Case Study MuzaaraCase Study Muzaara

About the project

Muzaara helps users achieve the highest ROI possible by creating automated ad campaigns on Google and Facebook. In a couple of minutes, users can create unique ads for each product, target specific needs, and set up the smart algorithm that optimizes the campaigns.

The Challenge

Creating an algorithm compatible with both Google and Facebook platforms was quite daring. Implementing it in a software that manages millions of products ads and offers real-time reports, was even more challenging.

The Solution

In order to offer an automized process of creating and optimizing ads, we developed an intelligent algorithm that bids for the client and generates the lowest cost. This is possible by analyzing huge amounts of data and testing thousands of ads subsets.

HOW WE DID IT
From the initial idea to developing the MVP, becoming a Google partner and further on, we're close to our partners.
  • Jun
    2016
    Product development strategy
  • Jul
    Development kickoff
  • Feb
    2017
    MVP launch
  • Mar
    Clients onboarding
  • Jun
    New API release
  • Jul
    Team size increase
  • Oct
    Deep Google and Facebook integrations
  • Jan
    2018
    Google partnership
  • Apr
    New version dev kickoff
  • May
    Asia expansion deal
  • Nov
    $20.1M of sales generated
  • Feb
    2019
    Full rebranding live

Technologies Used

laravel
Laravel
nginx
Nginx
mariaDB
MariaDB
git
Git
Dashboard

Dedicated dashboard

Dashboard
Authentication

Application access

Authentication
Analytics

Advanced campaign analytics

Analytics
Feed

Products feed

Feed

Assembled
Team

Team leader
Frontend Developer
Frontend Developer
Backend Developer
avatar
Neil Thomas
CEO / Muzaara Pty LTD
flagSydney / Australia

Ovidiu and his team at Digitalya have been a vital part of our business and I would highly recommend their skill set, technical knowledge and business aptitude to any company that is looking for a technical team that not only has excellent technical skills, but also understands business objectives. I have worked with 100s of developers around the world over the last 5 years and Ovidiu and his team are the best to date with a clear lead as they deliver clean code on time and question the process of the platform to ensure we are on the right track.

contact

Do you want to develop a product?

We usually reply in just a few hours.

Find us at
Eternitate 76
700329 Iasi, Romania
Badenerstrasse 13
CH-5200 Brugg, Switzerland