Current endorsement deals find it difficult or almost impossible to evaluate the effectiveness of a talent’s influence through various channels.
A platform that seamlessly integrates a talent’s endorsement and licensing deals with their online presence, allowing them to optimize and monetize their influence.
- Offers transparency for all parties;
- Talent is paid according to the extent of their ability to drive actual sales;
- Provides data to talent and brand to best position themselves to maximize the success of the endorsement;
- Knows when to post;
- Knows what to post;
- Know where (which platform) to post.
“Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner.
We look forward to continuing to work with Ovi and Digitalya.”
Analytics, Marketing, Advertising, Affiliates
Mavvy is a unique affiliate sales tracker for endorsement and licensing deals.
It’s a web-based platform that utilizes custom embedded links to connect a talent’s online presence (website/social media) and a brand/product, track and display real-time data analytics for all traffic driven by talent, and tailor revenue distribution to the specifics of the deal.