Launching Global to Regional and Local Projects in Pharma
Five pharma industry experts shared their experience in implementing and adjusting global strategies on a regional and local level, talked about successful strategies, and provided insights into overcoming challenges.
Struggling to align global strategies to the unique needs and traits of your local audience?
Want to offer personalized experiences while following global guidelines?
Eager to learn from successful stories that will help overcome the challenges faced so far?
Get answer to all questions and more
Learn from the decades-long expertise of five pharma experts on how to adjust, align, and personalize global strategies to the uniqueness of your regional or local audience.
Welcome and introduction of the host and guests
Brief overview of the webinar topic and objectives
- Why a global strategy and how can it be deployed to regional and local
- Examples of successful strategies and why they worked
- Challenges in launching such strategies and how to overcome them
- How to align global with regional and local
- How to align business/commercial with medical and field
- Future trends in commercial pharma
Conclusions and recap
Meet the hosts
Five pharma industry experts shared their extensive experience in implementing and adjusting global strategies on a regional and local level for top worldwide pharma brands either as department leads or as owners of innovative agencies.
Global Field Medical Excellence Lead @Amgen
With over 18 years of experience in Medical Affairs, she drives Field Medical Excellence/Capabilities globally and has an extensive background in Medical Communication from global, regional, and local angles. She is passionate about communicating effectively, sharing experiences, and simplifying processes to give positive outcomes for all.
Director Global Field Excellence & HCP Exchange @Merck/EMD Serono and owner of @msl-excellence
She has been working successfully in the pharmaceutical industry for 23 years with extensive experience in Marketing and Sales, Medical and Medical Science Liaison. She’s also the founder and owner of msl-excellence, where she provides mentoring and consultancy to aspiring MSL, MSLs, and MSL Leaders.
Agency Director @Brandcast Health
As the head of an award-winning agency, Dan is a vocal advocate for customer-centric, inbound content marketing strategies within the pharmaceutical industry. With over 14 years of experience, he has consistently delivered valuable and relevant content to healthcare professionals through collaborations with medical publishers, societies, IME, and industry partners.
Multi Channel Manager @Incyte
She is a highly passionate commercial professional with extensive experience in sales and marketing funnel management for pharma and healthcare companies with a strong focus on customer engagement. Specialized in digital marketing for HCPs, she’s currently driving the multi-channel efforts for Incyte.
CEO at Digitalya, a software development company founded in 2014, focused on building web applications and platforms for startups and enterprises in the pharma, healthcare, and life-sciences industry, including the top five pharmaceutical companies.
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