Launching Global to Regional and Local Projects in Pharma

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Five pharma industry experts shared their experience in implementing and adjusting global strategies on a regional and local level, talked about successful strategies, and provided insights into overcoming challenges.

  • Why and when are global strategies important

  • What are the responsibilities for global, regional, and local

  • What are the most important metrics and KPIs

What we cover in this webinar

  • How to align global strategies to the unique needs and traits of your local audience

  • How to offer personalized experiences while following global guidelines

  • Successful stories that will help overcome the challenges faced so far

Get answers to all questions and more

Learn from the decades-long expertise of five pharma experts on how to adjust, align, and personalize global strategies to the uniqueness of your regional or local audience.

Webinar agenda

  • Welcome and introduction of the host and guests

    5 minutes

  • Brief overview of the webinar topic and objectives

    5 minutes

  • Launching Global to Regional and Local Projects

  • Q&A Session

    15 minutes

  • Conclusions and recap

    5 minutes

Meet the hosts

Five pharma industry experts shared their extensive experience in implementing and adjusting global strategies on a regional and local level for top worldwide pharma brands either as department leads or as owners of innovative agencies.

Lorna Fergusson

Global Field Medical Excellence Lead @Amgen

LinkedIn
With over 18 years of experience in Medical Affairs, she drives Field Medical Excellence/Capabilities globally and has an extensive background in Medical Communication from global, regional, and local angles. She is passionate about communicating effectively, sharing experiences, and simplifying processes to give positive outcomes for all.

Maja Beilmann-schramm

Director Global Field Excellence & HCP Exchange @Merck/EMD Serono and owner of @msl-excellence

LinkedIn
She has been working successfully in the pharmaceutical industry for 23 years with extensive experience in Marketing and Sales, Medical and Medical Science Liaison. She’s also the founder and owner of msl-excellence, where she provides mentoring and consultancy to aspiring MSL, MSLs, and MSL Leaders.

Dan Buckland

Agency Director @Brandcast Health

LinkedIn
As the head of an award-winning agency, Dan is a vocal advocate for customer-centric, inbound content marketing strategies within the pharmaceutical industry. With over 14 years of experience, he has consistently delivered valuable and relevant content to healthcare professionals through collaborations with medical publishers, societies, IME, and industry partners.

Andra Maria Diplas

Multi Channel Manager @Incyte

LinkedIn
She is a highly passionate commercial professional with extensive experience in sales and marketing funnel management for pharma and healthcare companies with a strong focus on customer engagement. Specialized in digital marketing for HCPs, she’s currently driving the multi-channel efforts for Incyte.

Alex Jijie

CEO @Digitalya

LinkedIn
CEO at Digitalya, a software development company founded in 2014, focused on building web applications and platforms for startups and enterprises in the pharma, healthcare, and life-sciences industry, including the top five pharmaceutical companies.

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