Free Webinar:
Why HCPs Aren’t Engaging With Your Portal — Can AI Fix It?
A deep dive around the current state of HCP portals, the most pressing challenges, and the role of AI in shaping the future of HCP engagement.
- Understand the current status of HCP portals
- Discover where to focus to get more HCPs on your portals
- Find out what customer-facing GenAI tools can increase portal engagement
Curious to learn what’s the current state of pharma portals and websites?
Want to know how to adapt your portals to increase HCP engagement?
Looking for ways to improve your portals and ensure you invest in the right AI initiatives?
Get answers to all questions and more
Get new insights from the recently launched HCP Portal Audit, which analyzed 20+ US and European HCP portals. Three digital innovation leaders will share their insights on the analysis, the current state of portals, and the future of HCP engagement.
Webinar agenda
Welcome and introduction of the host and guests
- 5 min
The Current State and Challenges for HCP Portals: Key Findings from Analyzing 28 European and US portals
- 15 min
The Future of HCP Portals — how pharma is adapting to the increasing demand for personalized and interactive experiences
- 15 min
The role of AI in HCP portals: how AI can enhance personalization, engagement, and efficiency
- 15 min
Q&A Session
- 10 min
Meet the panelists
Learn from the extensive knowledge of three pharma industry experts with deep expertise in digital innovation and building and launching HCP portals for top worldwide pharmaceutical brands.
Head of Digital and Innovation @AstraZeneca
Andrew has over 20 years of experience delivering high-quality customer experiences across football, tourism, and pharma. PM Society’s Marketer of the Year and CreativeFloor’s Bravest client awards show his impact in pharma. He is currently revolutionizing AZ’s omnichannel and customer engagement strategy to deliver great results.
CEO @Graphite Digital
Rob leads the vision and strategy for Graphite Digital, providing exceptional service through a blend of sector understanding and digital expertise. He takes pride in empowering his team by fostering an environment in which creativity and collaboration can flourish. As a qualified executive coach, Rob mentors other leaders. Among his collaborations are Astellas, CSL Behring, Novo Nordisk, Pfizer, and Vhi Healthcare.
Webinar host & CEO @Digitalya
Alex is at the helm of Digitalya, a software development company focused on creating cutting-edge web applications, portals, and platforms for the pharma and healthcare sectors, including collaborations with the top five global pharmaceutical companies. As the author of the OmniSilence newsletter, Alex delves into the nexus of pharma innovation and digital transformation.
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