Free Webinar:
What Makes HCPs Return? The New Rules of Medical Portal Engagement
Experts from AstraZeneca, Amgen, and design agency Graphite uncovered hidden HCP engagement opportunities and the strategies that improve medical portal performance.
- Find out how medical teams can shift from one-way medical education to a true scientific partnership
- Understand what makes HCPs return to medical portals
- Learn how design transforms portals from information hubs into ecosystems
Webinar agenda
Welcome and introduction of the host and guests
- 5 min
Building relevance and trust through medical content and channel design
- 15 min
How to turn portal interactions into orchestrated, data-driven journeys
- 15 min
How behavior design, micro-UX, and content rhythm shape HCP engagement
- 10 min
One change that moves the needle: actionable insights from industry leaders
- 5 min
Q&A Session
- 10 min
Meet the panelists
Learn from the extensive knowledge of our pharma industry experts with deep expertise in building and optimizing HCP portals for pharma brands.
Digital Acceleration Director, Oncology Medical Communications @AstraZeneca
Jenny is a digital marketing leader at AstraZeneca, specializing in AI-driven content strategy, paid media, and campaign optimization. With 15+ years of experience across pharma and public sectors, she drives innovation, ROI, and global engagement through data and technology.
CEO @Graphite Digital
Rob drives vision and strategy at Graphite Digital, blending deep sector insight with digital expertise. A certified executive coach, he mentors leaders and fosters a culture of creativity and collaboration. His work includes partnerships with Astellas, CSL Behring, Novo Nordisk, and Pfizer.
CEO @Digitalya
Alex leads Digitalya, a software company crafting advanced web platforms for pharma and healthcare, including work with the top five global pharmaceutical firms. Through his newsletter and webinar series, he explores the intersection of digital transformation and innovation in the life sciences.
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