Free Webinar:
Omnichannel from A to Z
Learn from the hands-on experience of four pharma experts about omnichannel orchestration and strategy, how to grow and set up a maturity plan, KPIs, and how to focus on ROI.
- Where Grünenthal and Ipsen are in the omnichannel journey
- How to use a spider tool to determine your omnichannel maturity level
- An example of an effective omnichannel campaign
Looking for ideas for better omnichannel orchestration and strategy?
Not sure what channels are best and how to measure their success?
Want to clarify the role of HCP Portals and how you can leverage them?
Get answer to all questions and more
Get new insights from four pharma industry experts who will delve into the best omnichannel strategies and practices and share actionable items.
Webinar agenda
Welcome and introduction of the host and guests
- 5 min
Brief overview of the webinar topic and objectives
- 5 min
How do you grow step by step: maturity plan, set the KPIs, how to focus on ROI
- 15 min
Pilots in omnichannel: what is the ideal pilot and two real examples
- 15 min
Q&A Session
- 15 min
Conclusions and recap
- 5 min
Meet the hosts
Learn from the extensive knowledge of four pharma industry experts with deep expertise in companies such as Takeda, AbbVie, Novartis, Roche, AstraZeneca, Grünenthal, and more.
SVP, Global Head of Commercial Excellence @Grünenthal
Started his career in finance but then switched to working with pharma enterprises through his own company. Later, he joined AstraZeneca, leading the Respiratory Global Analytics and Intelligence team. After 12 successful years, he joined Grunenthal, where he designed and implemented the new omnichannel-delivered commercialization model.
Business & Customer Excellence Director @Ipsen
As Director of Business Excellence at Ipsen, Rick is leading a team to develop the digital customer engagement and the analytics and insights on customer engagement and satisfaction. Rick has over 20 years of experience in pharma sales and marketing, having worked at some big Pharma companies like Pfizer, Roche, and Novartis.
Founder of Shyft & the podcast 'Growth for Pharma'
A recognized thought leader and omnichannel expert focusing on BioPharma and late-stage Biotechs. He founded Shyft in 2022, guiding clients to build an omnichannel strategy and operating model and helps execute omnichannel campaigns using his ‘Campaign Mindset Framework.’ He’s also trained over 750 people on omnichannel and is a speaker.
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