You have a good strategy and are on the right track. The next step for you should be to have a more straightforward process for your omnichannel efforts and find areas where you can improve.

These can be related to improving the speed of content delivery, better analytics across channels, a unified view of your efforts and impact, and more. 

Check your email for a detailed report with actionable next steps such as:

Focus on seamless integration and consistency across channels;
Implement dynamic content and recommendation engines;
…and more.