• How to prove the value of digital transformation
  • Challenges in driving digital transformation
  • Key tech trends that will accelerate digital transformation
Encountering challenges in your digital transformation journey?
Want to be up to date with the latest digital trends?
Eager to learn from other innovative digital transformation initiatives?

Get answers to all questions and more

Get new insights from four pharma industry experts into the state of digital transformation in pharma, strategies you should follow, the challenges along the way, and the key technologies driving change.

Webinar agenda

  • Welcome and introduction of the host and guests
  • Brief overview of the webinar topic and objectives
  • Understanding digital transformation and the importance of a customer-centric approach related to a data-driven mindset
  • Challenges in bringing digital transformation in pharma
  • Examples of innovative digital transformation initiatives
  • Key Technologies Shaping Pharma Transformation
  • Q&A Session
  • Conclusions and recap


Learn from the extensive knowledge of four pharma industry experts with deep expertise in digital innovation for top worldwide pharmaceutical brands.




Global Digital & Omnichannel Manager @Zambon Group

14+ years of experience in local and global pharma departments and in the entertainment industry. He has solid expertise in leading Digital Transformation, Omnichannel Customer Experience Strategy, Voice of Customer, HCP Portal Digital Strategy, Operational Content Management, and delivering Global GTM Capabilities and Change Management.




Global Digital Innovation Manager and AI for Pharma enthusiast

Sr. Omnichannel Marketing Manager on a mission to normalize AI in Pharmaceutical Marketing and Sales. He enjoys understanding patients', HCPs', and colleagues' problems to develop fresh solutions.
He has more than 7 years of experience in Digital marketing and Digital transformation within top global pharmaceutical and biotechnology firms like Eli Lilly and Menarini.




Global Omnichannel Customer Experience Lead @Astellas Pharma

Matteo has over 10 years of experience in digital and omnichannel transformation across different B2C and B2B industries. He has worked for a long time in consulting companies and, in the last few years, joined the pharma industry. He's currently leading the omnichannel strategy definition and execution for Astellas and is responsible for the Italian and Greek markets.



Alex Jijie

CEO @Digitalya

CEO at Digitalya, a software development company founded in 2014, focused on building web applications and platforms for startups and enterprises in the pharma, healthcare, and life-sciences industry, including the top five pharmaceutical companies.
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