Decision-makers in pharmaceutical companies, especially those in marketing and omnichannel roles, have the difficult task of ensuring regulatory compliance across all channels and touchpoints, from clinical development to patient communications. HCP portals are no..

Social media has become an indispensable tool for pharma companies to connect with healthcare professionals, patients, and other stakeholders. To navigate this, AI powered social listening emerges as a powerful solution. By harnessing the..

Internal processes often involve intricate data management, regulatory compliance, and cross-departmental communication, particularly within commercial, medical, and cross-departmental communication. AI chatbots for pharma have emerged as powerful tools to address these challenges, offering streamlined..

In a fast-paced tech world where innovation is everything, we’ve always aimed to do things a little differently at Digitalya. From the beginning, back in 2014, our goal wasn’t just to build a successful..

The pharmaceutical industry relies heavily on a well-trained nursing workforce to ensure the safe and effective delivery of healthcare services. As new treatments and medications are developed, there is a growing need for robust,..

Using GenAI for personalized HCP engagement means leveraging advanced machine learning models to generate human-like content, tailor interactions, and adapt in real-time to deliver meaningful experiences to HCPs at scale...