“If you fail to plan, you’re planning to fail” – Benjamin Franklin might not have known about software project estimation when he said that, but this saying couldn’t be more accurate. Even before the planning stage, it’s wise to have a good forecast of the time and effort you will put into application …

Thanks to our best-guiding spirit, and technology, we have two main tools that can help us achieve that – Customer Data Platform (CDP) and Data Management Platform (DMP). However, which wins the CDP vs DMP debate? 1. CDP vs. DMP: What’s the difference? Both platforms are designed to help businesses …

We hear talk about the digital revolution and think that is a thing of the past, that we already live in a digital world. The digital transformation of our daily activities and environments still goes on, and it doesn’t seem to come to an end. It is only recently that …

The need for customized software is on the rise. More and more companies need specific solutions for their needs; whether we’re talking about automation, digitalization, or project management, custom development companies can provide a resolution. What is the difference between bespoke software and off-the-shelf? What are the advantages of customized …

Martech stands for marketing technologies, namely technical tools and software that marketers use to achieve business goals. The Martech Landscape comprises all those vendors who build and provide dedicated software for marketing actions. Apart from the general meaning of the term, there is an actual visual Martech Landscape that takes …

Apps development is flourishing: mobile app releases at the end of 2021 were 5 times more than 10 years previous. According to Statista, from December 2016 onward, each year, there have been more than 2,5 million apps available in Google Play. There is much talk about mobile development and the …