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Best technology platforms for startups
Startups must make an effort for the digitalization of their processes to keep up with the competition. When we talk about digital transformation, we automatically consider technology because, as a startup, you are expected to be innovative, use the best technology platforms, offer top-notch services, and differentiate yourself. So what …
MVP Development – Everything you need to know
Building a successful application is the dream of every tech entrepreneur. While some of them succeed, most of them don’t. What makes the difference? A huge difference is made in the approach people have toward the app they want to build, and how attached they are to their product idea. …
Incubator vs accelerator – Which one do you need?
The startup world is a fascinating universe, with a dynamic of its own, with its ecosystem. It involves not only a technological novelty but also a great deal of financial strategy to ensure survival and growth, marketing tactics, understanding of the market, and consumer psychology, not to mention employer motivation …
Digital transformation example: How an Aviation Swiss-based SME grows revenue with 23%
Digital transformation has been a topic discussed by businesses for many years now, but only a few of them defined and implemented a digital transformation strategy. And with customers nowadays that are valuing personalized customer experiences and customizable products/services, businesses might succeed or fail only based on their ability to …
How to write a vision statement in 5 (easy) steps [Canvas Download]
Vision, mission, and values: How mainstream is that, and what do these three have to do with marketing? Why understanding How to write a vision statement is going to help you grow your business? And why do you even need to think about them? Is culture actually a priority for …
Social media marketing for startups in 11 steps [Canvas Social Media]
Do you follow your favorite brands on social media? I bet you follow at least five. I probably follow at least fifty. And why do we do that? Well, personally, I’m a marketer, and I’m curious about how other people market their business. But also because I want to know …