Startups must make an effort for the digitalization of their processes to keep up with the competition. When we talk about digital transformation, we automatically consider technology because, as a startup, you are expected to be innovative, use the best technology platforms, offer top-notch services, and differentiate yourself. So what …

Building a successful application is the dream of every tech entrepreneur. While some of them succeed, most of them don’t. What makes the difference? A huge difference is made in the approach people have toward the app they want to build, and how attached they are to their product idea. …

The startup world is a fascinating universe, with a dynamic of its own, with its ecosystem. It involves not only a technological novelty but also a great deal of financial strategy to ensure survival and growth, marketing tactics, understanding of the market, and consumer psychology, not to mention employer motivation …

Digital transformation has been a topic discussed by businesses for many years now, but only a few of them defined and implemented a digital transformation strategy. And with customers nowadays that are valuing personalized customer experiences and customizable products/services, businesses might succeed or fail only based on their ability to …

Vision, mission, and values: How mainstream is that, and what do these three have to do with marketing? Why understanding How to write a vision statement is going to help you grow your business? And why do you even need to think about them? Is culture actually a priority for …

Do you follow your favorite brands on social media? I bet you follow at least five. I probably follow at least fifty. And why do we do that? Well, personally, I’m a marketer, and I’m curious about how other people market their business. But also because I want to know …