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Dynamic content for HCP portals – empowering lifelong learnings
In today’s rapidly evolving healthcare landscape and pharma industry, where medical advancements and knowledge are constantly expanding, the concept of lifelong learning has taken on renewed significance. For healthcare providers (HCPs), staying up-to-date with the latest medical research, treatments, and industry insights is not just a professional responsibility but a …
Insourcing vs. Outsourcing pharmaceutical software development — the tradeoffs
The pharmaceutical industry constantly evolves, and software development plays an increasingly important role. Pharmaceutical software is critical to innovation, efficiency, and regulatory compliance. There are two main approaches to pharmaceutical software development: insourcing vs outsourcing. As the name suggests, the first implies that the software will be developed in-house, while …
Omnichannel vs Multichannel – tailored HCP engagement
Omnichannel marketing is a subject that won’t run out of interest any time soon, with customers increasingly looking for customized experiences. The debate on omnichannel vs multichannel approaches is still fresh, as the line between the two is rather thin. We’ll explore more about how to tailor HCP engagement and …
The role of omnichannel marketing in healthcare – personalizing HCPs’ journeys
The healthcare industry is rapidly evolving. Effective communication and engagement are essential for any industry, leading to omnichannel marketing emerging as a powerful tool. Pharmaceutical companies are no exception and have already started to seize the opportunity. With the ability to personalize healthcare professional (HCP) journeys, the omnichannel approach enables …
Field Force Engagement – a catalyst for healthcare transformation
The healthcare landscape is developing at lightning speed. Being patient centric and value-based is gaining prominence, and field force engagement is a powerful catalyst for driving transformation. The traditional role of field force representatives, such as sales teams and medical experts, is growing beyond sales targets – it’s expanding to …
The anatomy of building an HCP portal
HCP portals can be an excellent source for searching and finding essential knowledge such as patient treatment, advice, and medical information that helps diagnose patients and recommend treatment plans. That being said, HCP portals have had a mixed reputation among healthcare professionals, mostly due to how they are built and …