Mavvy - the web solution that maximizes the success of every marketing campaign created by an influencer

Influencer marketing is rising, and its impact is not always well-measured and fructified. Mavvy's target is to maximize the success of campaigns by providing real-time data on the revenue generated by an influencer.

The most complex challenge was to manage traffic spikes and generate real-time data. The software connects and integrates external complex platforms using APIs to retrieve and aggregate accurate information.

The software developed monitors custom condensed white-label URLs that connect the influencer's online presence with the brand promoted. It tracks and displays real-time data analytics for all traffic driven on the brand's website from various platforms.

We closely collaborate with Mavvy team to deliver a performant solution for the advertising industry.