Mavvy revolutionizes the Influencer Marketing Industry with a link management and analytics platform that tracks and measures e-commerce conversion through sale. The web solution maximizes the success of campaigns providing real-time data on the revenue generated by an influencer.
Currently the web solution is integrated with 4,700+ retailers through APIs and custom ecommerce plug-ins. Influencers can create custom URLs that link to specific products and share them easily across channels.
The software monitors custom condensed white-label URLs that connect the influencer's online presence with the brand or product that he/she promotes. It tracks clicks through sale and displays real-time data analytics for all traffic driven from various platforms like Twitter, Instagram, etc, on the brand's website.
The most complex challenge was to gestionate traffic spikes and generate real-time data. In order to retrieve and aggregate accurate information, the software connects and integrates external complex platforms using APIs.
Ovi is a tremendous project manager – one deserving of our highest recommendation. Particularly, his communication and availability were incredible. His team always found solutions and worked in a timely manner. We look forward to continuing to work with Ovi and Digitalya.