Free Webinar:
3 ways to use GenAI in biopharma marketing now
Explore top use cases for capitalizing on the tremendous potential of generative AI in biopharma marketing and learn from the panelists' direct expertise.
- Discover the top 3 GenAI use cases for better digital experiences
- Learn best practices for getting started with GenAI
- Identify common pitfalls for GenAI implementations
Eager to use GenAI in your day-to-day work but unsure where to start?
Curious on how you can avoid compliance issues while using GenAI?
Want to learn what areas are best suited for GenAI today?
Get answers to all questions and more
Get new insights from three pharma industry experts who delve into how GenAI can be leveraged in biopharma starting today.
Webinar agenda
Welcome and brief overview of the guests, webinar topic, and objectives
- 5 min
Getting started with GenAI in biopharma marketing - main steps & pitfalls to avoid
- 10 min
Top use cases: What are the main problems that can be solved and how?
- 10 min
How to mitigate risks when starting to use GenAI?
- 10 min
How will pharma marketing look like in 2030?
- 5 min
Conclusions and recap
- 5 min
Meet the speakers
Learn from the extensive knowledge of four pharma industry experts with real world expertise in using GenAI in their companies or the clients they serve in the pharmaceutical industry.
Director, Camino Communications
Jess has been in healthcare communications for 15+ years and leverages omnichannel and generative AI to enhance pharma's communication with HCPs and other audiences. Recognizing the core challenge as non-technical, Jess takes a people-centered approach to applying new technologies with a growth mindset that enables greater efficiency, value and innovation.
Global Digital Innovation Manager, AI-for-Pharma Marketing Expert
Manuel is a Sr. Omnichannel Marketing Manager who is on a mission to normalize AI in pharmaceutical marketing and sales. Manuel has 8+ years of experience in digital marketing and digital transformation within top global pharma and biotech firms; he also contributed to the book “AI Marketing” in 2019 and spoke at several international AI conferences, webinars, and workshops for AI in pharma.
Chief Marketing Officer, Magnolia (Host)
Anthony Poliseno is CMO at Magnolia, and is passionate about storytelling, media, change, and, of course, comic books. Prior to Magnolia, Anthony worked in product marketing at headless CMS vendor Contentful and built the marketing team at Uniform, a startup focused on the composition layer for composable DXPs.
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