3 ways to use GenAI in biopharma marketing now

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Explore top use cases for capitalizing on the tremendous potential of generative AI in biopharma marketing and learn from the panelists' direct expertise.

  • Discover the top 3 GenAI use cases for better digital experiences

  • Learn best practices for getting started with GenAI

  • Identify common pitfalls for GenAI implementations

What you'll learn in this webinar

What you'll learn in this webinar

  • Where to start when using GenAI in your work

  • How to avoid compliance issues when using GenAI

  • The best areas suited for GenAI today

Get answers to all questions and more

Get new insights from three pharma industry experts who delve into how GenAI can be leveraged in biopharma starting today.

Webinar agenda

  • Welcome and brief overview of the guests, webinar topic, and objectives

    5 minutes

  • Getting started with GenAI in biopharma marketing - main steps & pitfalls to avoid

    10 minutes

  • Top use cases: What are the main problems that can be solved and how?

    10 minutes

  • How to mitigate risks when starting to use GenAI?

    10 minutes

  • How will pharma marketing look like in 2030?

    5 minutes

  • Conclusions and recap

    5 minutes

Meet the speakers

Learn from the extensive knowledge of four pharma industry experts with real world expertise in using GenAI in their companies or the clients they serve in the pharmaceutical industry.

Alex Jijie

CEO @Digitalya

LinkedIn
CEO at Digitalya, a software development company founded in 2014, focused on building web applications and platforms for startups and enterprises in the pharma, healthcare, and life-sciences industry, including the top five pharmaceutical companies.

Jess Ingram

Director, Camino Communications

LinkedIn
Jess has been in healthcare communications for 15+ years and leverages omnichannel and generative AI to enhance pharma's communication with HCPs and other audiences. Recognizing the core challenge as non-technical, Jess takes a people-centered approach​​ to applying new technologies with a growth mindset that enables greater efficiency, value and innovation.

Manuel Mitola

Founder & Managing Director @ctcHealth

LinkedIn
Manuel Mitola is the founder of ctcHealth Consulting, where he helps pharma companies and AI providers connect to drive innovation. With nearly a decade of experience at Eli Lilly and Menarini, he has led digital transformation, product launches in oncology and neuroscience, and the adoption of AI and new technologies across pharma.

Anthony Poliseno

Chief Marketing Officer, Magnolia (Host)

LinkedIn
Anthony Poliseno is CMO at Magnolia, and is passionate about storytelling, media, change, and, of course, comic books. Prior to Magnolia, Anthony worked in product marketing at headless CMS vendor Contentful and built the marketing team at Uniform, a startup focused on the composition layer for composable DXPs.

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